Marketing / Marketing Measurements
Brochures and Publications
The Tourismusverein’s reference file presents its management, team, business segment, his members and projects. This file gives especially our new partners information about our activities. Besides modern media such as internet and multi-media-guide the traditional print products prove to still be necessary for the TTK’s marketing.
The most established brochure is the information brochure with the GGV (list of hosts, edition: 30.000). Almost one third of reaches the end-user by the BTM’s info-points and therefore goes directly to the Berlin-visitors. No matter if you are anticipating your Berlin-visit or you need some information and maybe a guide post during your stay, this brochure is always in demand and of a huge benefit for advertisers. It’s a must for all touristic providers in Treptow- Köpenick. The Altstadtflyer (old town center flyer) was first published in 2006 with a run of 20.000 pieces. It’s an important instrument of advice for the Touristinformation and is especially sought-after by our foreign guests (Engl, French, Span) which make up a constantly growing part of the approximately 30.000 visitors of the info-point in the old town center a year.
A reissue is absolutely necessary, especially concerning the multi-media-guide, which is very interesting for tourism companies and abutters in the old town center of Köpenick. We are also planning a flyer (German / English) for Friedrichshagen in 2012, provided that the touristic partners / members share in the costs. A further new product: „The most beautiful suggested routes for cyclists, water-hikers and skaters“ with an issue of 20.000 pieces unexpectedly found a ready market and had to be reprinted. The tourism companies can participate with an advert or their logo. It is also interesting for providers of sports equipment (prices analogue GGV).The yearly flyer „TTK Bus day trips to Germany’s most beautiful regions“ is a requirement of the TTK’s outgoing-segments (run print 5.000 - 10.000 pieces). This flyer is interesting for companies who are geared towards seniors and want to bring special offers to the market (also insurances). Logo or advert is possible.



